Thank you for visiting the Sta-Tru Wheels Inc. website. Sta-Tru Wheels has been supplying the bicycle trade, or more specifically the industry’s largest bicycle parts distributors and bicycle manufacturers who sell to independent bicycle dealers (IBDs), with quality wheels for virtually any riding application, for over 25 years. We are proud to say that over the years, through the efforts of our distribution partners, we have quietly become the largest wheel supplier in the U.S. – thank you!
Our product line encompasses the full spectrum of cycling needs, including mountain, road, fixed gear, BMX, cruiser/comfort, 29er and of course, general replacement wheels. Sta-Tru offers a wide variety of products within each category to meet the performance and budgetary needs of virtually any rider, including a number of popular components from partners such as KT, Formula, Mavic, Shimano, DT Swiss, Alex as well as our own lines of highly competitive, value priced components such as our house brand, Speed Tuned.
If you are a consumer looking for wheels and you see something on our website of interest, we are sorry to say we cannot sell directly to you, but please contact your favorite bicycle dealer and ask for Sta-Tru wheels by name. If you are a bicycle dealer interested in Sta-Tru products, please contact your local bicycle parts distributor to purchase our products. A list of suppliers that currently distribute our wheels can be found here. If you are a bicycle manufacturer interested in out sourcing wheel production or setting up an aftermarket wheel program, please contact us – we would be happy to put together a program catered to your specific needs.
As the bicycle industry continues to evolve and change almost minute by minute, we felt it was important to provide an online venue that can offer our distribution partners a place to find our most recent, detailed information to assist you in representing and selling the Sta-Tru product line. And while this site has initially been geared towards providing primarily basic product information, look for an expanded, secure, reseller only section to come, in the very near future. This is just one more way that even though Sta-Tru is steeped in tradition, we are also committed to keeping pace with the times.
In closing, on behalf of myself, my son Andy and the entire Sta-Tru family we want to again express our thanks to everyone who has provided assistance and support to us over the years, and making Sta-Tru the company that it is today. Please do not hesitate to contact us for any reason. We would love to hear from you.
William (Bill) Hencke Andy Hencke