We believe that manufacturing bicycle wheels is both an art and a science. We employ
a unique blend of traditional hand building techniques done by master wheel builders
combined with the latest versions of technologically advanced wheel building robots.
This gives us the ability to deliver a large volume of a wide variety of wheels in almost
limitless sizes, quality levels and configurations. And because we are sticklers for the
details, our products go through numerous rigorous quality checks and inspections as
they proceed through our facility. This unique manufacturing process yields the highest
quality product at price points that allow our customers to enjoy strong margins while
being competitively priced.
The process begins with the selection of components loaded into of our state-of-the-art
wheel building equipment. This equipment has been built by industry leading equipment
supplier, Holland Mechanics (HM). Our long-standing relationship with HM allows us to
ensure we have the latest and greatest technology available in the industry. In fact,
we are proud to say that our experience has even driven HM to create unique equipment,
made to our specifications, that is unavailable anywhere else in the world.
Although we offer a number of spoke options, our strategic relationship with spoke
manufacturer DT Swiss allows us to use high quality spokes on even many of our
entry level wheels, where our competition typically uses inferior non-branded spokes.
As hubs get loaded with spokes, spokes get attached to rims, and wheels go through
a number of tensioning and truing processes, each step is carefully scrutinized. While
hand building alone in the right hands can be very accurate, our automated robots (as
well as robots we have developed that work in conjunction in concert with hand building)
allows us to maintain quality standards within 1/10th of a millimeter in tolerance. Our
equipment even simulates the “first use” of a wheel by a consumer, giving the spokes
a chance to relax and be readjusted. This pre-tensioning of each wheel ensures that
after the product is delivered to the end consumer, they won’t need to come back for
adjustments, or worse, come back with complaints.
As wheels “roll” off our production line they get one last inspection before they are
bagged, boxed and sealed into our custom shipping cartons.
And with the largest in-house inventory of components in the U.S., no job is too big
or too small. We can provide excellent turnaround times, despite the almost endless
number of products and product configurations we offer.